China’s Internet advertising market will begin to enter a period of intense competition

(Written by Chinainvestor.net)China’s Internet industry is still in the era of baby,And Chinese internet advertising market is still in his era of baby too.But I think these baby will begin to enter a period of intense competition!

There have some new strong baby enter this industry and become leader,for example,Alimama  ,Before alimama.com enter internet advertising market,baidu is the largest internet advertising company in china,because baidu.com have a larger search engine in china which occupied 70 percent of the search engine market share.But just 6 months,alimama.com replace baidu.com become the largest internet advertising company in China,and 1 years ago,alimama never enter internet advertising company before.

Now,there have  some new baby begin enter this competiton instudry,for example youdao.com(child of 163.com),which(163.com)  is one of  the top 5 internet portal  and had listed in the NASDAQ. The cash flow of 163.com is internet game,which make many many money for 163.com at present.But because thegroth rate of Chinese internet advertising maeket is double of the growth rate of U.S and Europe,163.com decided entry this baby instury.

One month,I heard more than 10 chinese internet advertising company  been founded in the instudary,So,babys,Run quickly.

Chinese advertising market date:

data        All                TV              NesPapers  magazine  Radio      Internet

1994    200.26       44.76        50.54         3.95         4.96         ——
1995    273.27       64.98        64.68         3.82         7.38         ——
1996    366.64       90.79        77.69         5.61         8.73         ——
1997    461.96       114.41       96.83         5.27         10.58        ——
1998    537.83       135.64       104.35        7.13         13.30        0.3
1999    622.05       156.15       112.33        8.92         12.52        0.9
2000    712.66       168.91       146.47        11.34        15.74        3.5
2001    794.89       179.37       157.70        11.86        18.86        4.4
2002    903.14       231.03       188.48        15.21        21.90        5.7
2003    1078.68      255.04       243.01        24.38        25.57        12.6
2004    1264.56      291.5        230.7         20.3         32.9         23.4
2005    1416.3       355.3        256.0         24.9         38.9         41.7
2006    1585         435          280           31           50           60.5