Earthquake scared the owners did not dare decoration家装market season cold case
Posted on Jun-03-2008· by china investor
Chuan Wenchuan 5.12 40 earthquake, the aftershocks still continue to occur. By the earthquake, Jiaofang affected by factors such as volume, the local market家装the stores and traffic volume decreased significantly. In the original hot in May, some stores usually only one-third of traffic. An industry laments: "5.12 after the earthquake, the business quickly becoming cold, and traffic volume this month and last year it Mo Fabi." And recently renovated the public also said that the suspension of the original renovation plans, such as the re-decoration of this Zhenzi . Then, the market impact of earthquakes on家装how ?
Some owners to defer renovation reporter survey found that some people experience after the impact of seismic waves, in addition to contributions to disaster relief, etc., their housing safety and security is also holding the decoration of their hearts. Originally planned renovation of the earthquake because the owners will hold the decoration, decoration of the owners are also due to aftershocks, and other factors, intermittent.
The owners plan a renovation that the original plan in May decoration, decoration companies have been identified, but the sudden Wenchuan earthquake also was felt in Xi'an, and aftershocks are still continuing, in such an environment, the renovation would be suspended Security point. One is that the owners of the decoration, as early as late loaded with equipment had already started, as soon Zhuangwan. Some media report showed that nearly half of those surveyed do not intend to recent renovation; nearly half of the decoration owners that the impact of earthquakes on the local little renovation is still on schedule; In addition, there are still some owners are still wait-and-see, Besides a few days, and so on. In addition, the owners of the decoration significant change in mentality, experienced the earthquake, nearly 90 percent of the surveyed said that the self-restraint, not on one's load-bearing walls; rest of the participants said that not only did not hit load-bearing walls, instead of strengthening; said That the owners will hit zero.
家装business season in the event of a cold city家装some companies see that the original anomaly lively家装stores, now has some deserted, few see the newly renovated property owners to negotiate the decoration, only a small number of designers before signing for the Customer service. 家装a company staff said that the recent flow is less, the situation is the same store, the store than in Jiemian Shang Marketplace Fortunately, some of the stores. As for the recent List of, the specific figures that it is not convenient, but decreased significantly over the same period last year.
家装a company official pointed out that May is the peak season家装,家装company Fengfenghuohuo various promotional activities, even for owners of家装already opened the night market at this time, but in May this year, less marketing promotion activities, mainly because the owners Psychological changes in the decoration, real estate Jiaofang less, there are companies in order to staff security, vacation days, it is estimated that traffic will be affected to some extent. However, according to market quickly, formulating a series of promotional programmes, including the owners to consider the safety of construction, decoration quality assurance to attract more customers, increase business volume.
Experts: renovation market may continue for some owners to defer家装renovation plan,家装business temporarily deserted the situation, the city decorated Association official said, according to the situation, some large-scale tooling projects have been suspended, but resumed soon . 家装works have been continuing, the Association has been informed orally decoration company in ensuring the security situation under construction. As long as家装companies in all sectors of construction materials and technology in strict accordance with state regulations implementing the standards, owners need not worry about the decoration of residential earthquake renovation will bring quality issues. Decoration owners can still proceed as scheduled.
However, the responsible person to remind consumers, decoration, can not be indiscriminate smashing load-bearing walls. The removal of the wall because of a slight mistake will be the housing load-bearing structure changes, ranging from a crack, then re-emerging security risks. (Zhang Jun)
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