home » China Industry » Google targets Chinese with new video service

Google targets Chinese with new video service

Posted on Sep-25-2007· by

    BEIJING, Sept. 22 — Google Inc launched a Chinese-language video search service yesterday, its latest effort to attract users and increase market share in the battle against its more-dominant domestic rival.

    The service, like the company’s Chinese Web search, will comply with Chinese laws to filter out links that are not allowed here, or those that violate copyrights, company officials said yesterday.

    The new service, available at video.google.cn, can help users find TV programs, movie clips, music videos, documentaries and other videos that have a Chinese name on the Internet.

    A ranking is provided on the home page that shows the most-searched videos. Visitors can also find category searches for humor, music videos, sports and cartoons.

    Cui Jin, a spokeswoman for Google China, said the company carries out self censorship to guard against illegal content such as pornography in the search results.

    Google, the world’s No. 1 search engine, is far behind by Baidu.com in China, holding only a 21 percent market share in the second quarter, up from 18.7 percent in the previous quarter, according to Beijing-based information-technology consulting firm Analysys International.

    Baidu’s share was 58.1 percent, but Google registered greater growth momentum in the quarter due to its efforts to localize services in China. Since January, it has launched some 20 new products, from mobile searches to mapping.

    The video search option puts Google’s Chinese products more in line with those offered by Baidu, which has a similar service that contributes two percent of its traffic, according to ranking site Alexa.com. But Google still hasn’t added music search to its China portfolio, a service that accounts for 10 percent of Baidu’s traffic.

    (Source: Shanghai Daily)

Be Sociable, Share!

Tags:

Leave Your Comments